Order Numerical Labels
Order of numerical labels can be from low-to-high or from high-to-low: Negative-to-positive, Positive-to-negative, 0-to-positive, 0-to-negative, Positive-to-0, Negative-to-0, 1 (or higher)-to-positive, Positive-to-1 (or higher)
Theoretical arguments
Empirical evidence on data quality
YES means that there is an effect on quality either positive or negative impact. NO means that there is no effect.
*DeCastellarnau, A. Qual Quant (2018) 52: 1523. doi: 10.1007/s11135-017-0533-4
- Differences are significant when a scale is presented with 0 to10 values or with -5 to 5 [Response style through distribution comparison] (Schwarz et al. 1991) →YES*
- Differences are significant when negative numerical labels are provided in comparison to when all are positive [Response style though distribution comparison] (Tourangeau et al. 2007) → YES*
- Different numerical labelling does not seem to influence the answering behaviours of participants [Response style through distribution comparison] (Reips 2002) → NO*
YES means that there is an effect on quality either positive or negative impact. NO means that there is no effect.
*DeCastellarnau, A. Qual Quant (2018) 52: 1523. doi: 10.1007/s11135-017-0533-4
References
Schwarz, N., Knäuper, B., Hippler, H.-J., Noelle-Neumann, E., Clark, L. (1991). Rating scales: numeric values may change the meaning of scale labels. Public Opin. Q. 55, 570–582. doi: 10.1086/269282
Reips, U.-D. (2002). Context effects in web-surveys. In: Batnic, B., Reips, U.-D., Bosnjak, M. (eds.) Online Social Sciences, pp. 69–79. Hogrefe & Huber, Cambridge.
Tourangeau, R., Couper, M.P., Conrad, F. (2007). Color, labels, and interpretive heuristics for response scales. Public Opin. Q. 71, 91–112. doi: 10.1093/poq/nfl046
Schwarz, N., Knäuper, B., Hippler, H.-J., Noelle-Neumann, E., Clark, L. (1991). Rating scales: numeric values may change the meaning of scale labels. Public Opin. Q. 55, 570–582. doi: 10.1086/269282
Reips, U.-D. (2002). Context effects in web-surveys. In: Batnic, B., Reips, U.-D., Bosnjak, M. (eds.) Online Social Sciences, pp. 69–79. Hogrefe & Huber, Cambridge.
Tourangeau, R., Couper, M.P., Conrad, F. (2007). Color, labels, and interpretive heuristics for response scales. Public Opin. Q. 71, 91–112. doi: 10.1093/poq/nfl046